Elex All You Need to Know Reddit
ELEX: Supporting hundreds of thousands of concurrent conversation users
About ELEX
Founded in 2008, ELEX publishes and generates revenue from popular mobile games. The business has more 500 employees in its Beijing headquarters and in offices in Hefei, Shanghai, Hong Kong, Taiwan, and São Paulo in Brazil.
Industries: Media & Entertainment
Location: Communist china
With Google Compute Engine and Google Cloud Translation API, ELEX runs a global chat service that is central to the success of its mobile massively multiplayer online strategy game Clash of Kings.
Google Cloud Results
- Reduced infrastructure costs for the Clash of Kings online conversation service by xx%
- Helped create a community of players that drives the success of the massively multiplayer online strategy game
- Gained the scalability to seamlessly support peaks and troughs in demand
Existent-time chat for 300K concurrent users per second
Founded in 2008, ELEX publishes and generates revenue from popular mobile games. The business has more than 500 employees in its Beijing headquarters and in offices in Hefei, Shanghai, Hong Kong, Taiwan, and São Paulo in Brazil. ELEX has grown quickly and enjoyed considerable success with annual turnover around U.s.a.$700 million in 2016.
One of ELEX's best-known products is the mobile massively multiplayer online strategy game Clash of Kings. The game features virtual battles, contests for thrones, and fights with dragons equally players compete to build empires and become kings.
Published by ELEX in 2014, Clash of Kings is available on the Android and iOS mobile platforms. The game has been downloaded well-nigh 200 million times and is one of the top-grossing apps on Google Play and the App Shop. ELEX's acquirement comes from in-app purchases that tin can help players heave their standing in the game.
ELEX attributes the success of the game to "launching the right product at the correct time with the right marketing strategy," says Strategic Partner and Business Development Director, ELEX. "Nosotros plan to continue developing Clash of Kings and run the game as a long-term game."
ELEX'southward technology strategy is based on identifying opportunities and bug, and so determining the role technology can play in the response. For example, Clash of Kings is played past people around the world who may speak unlike languages, but who demand to conversation with each other to plan and execute strategies to boss their rivals.
"Google Cloud Platform had the worldwide presence we needed and, as a cloud platform, required minimal administration by our internal team. Information technology could besides meet our scalability and elevation usage requirements, while being reliable enough to back up a critical chemical element of Clash of Kings."
—Hu Chao, Product Director, ELEX
"For instance, we demand to enable a player in England to communicate with a player in Cathay who speaks Mandarin Chinese," says Hu Chao, Production Managing director, ELEX. "So, nosotros need a system that can translate English to Mandarin Chinese and Mandarin Chinese to English in real time."
The translation tool initially selected by ELEX performed well initially but was non stable or scalable enough to support Clash of Kings' fast-growing user community from around the world. The business began looking around for a more resilient, reliable tool.
The rapid growth and calibration of Clash of Kings' user community was besides straining the servers, networks, storage, and associated systems used to run the game'south chat service. ELEX needed the platform used to run the chat service to be able to scale to support up to 300,000 concurrent users per second without compromising performance or reliability. The platform too had to scale down during lower demand to help ensure ELEX was non paying for capacity that remained unused in off-pinnacle periods.
Furthermore, ELEX wanted to reduce the number of squad members that had to dedicate time to organization assistants, so they could focus instead on game development. Finally, ELEX needed a service that had a presence all over the globe to remain close to communities of Clash of Kings players in various countries and regions.
The selection of a new translation service past ELEX gained momentum as players began asking the company to enable them to cut text from conversation messages and paste it into Google Translate. The gamers believed this would enable them to obtain a better translation than the incumbent translation tool provided.
To validate the performance and functionality of Google'due south translation tools, ELEX selected 100 letters from its users and used a range of tools, including Google Cloud Translation API, to translate them.
"Google Cloud Platform has enabled us to brand the best utilize of our homo capital and reduce our server costs, while providing a potent, stable chat feature that enables players to communicate with each other."
—Hu Chao, Production Manager, ELEX
High quality real-time translations
"We found Google Cloud Translation API provided the best existent-time translation results and Google the nearly reliable service," says Chao. "The translation tools also integrated seamlessly with the Clash of Kings conversation service."
The business concern also selected Google Compute Engine to run the chat module. "Google Deject Platform had the worldwide presence we needed and, every bit a cloud platform, required minimal assistants by our internal team," says Chao. "It could also meet our scalability and acme usage requirements, while being reliable enough to back up a critical element of Clash of Kings."
Providing real-fourth dimension conversation to 300,000-plus users per second
Migrating to Google Compute Engine and Google Cloud Translation API has enabled ELEX to continue to provide real-time chat to more than than 300,000 concurrent users per second, and immune gamers from different countries, who use different languages, to compete with each other.
By moving to Google Compute Engine, ELEX has been able to move from a laborious procedure that required the operations team to purchase and configure servers, to creating new virtual auto instances on need. The business has too been able to add and close downwardly these instances in line with traffic loads. "For case, when we accept a lot of users online and sending messages, Google Cloud Platform will enable united states to create new instances to support and balance the load," says Chao.
Deploying the conversation service on Google Compute Engine has as well allowed ELEX to focus its squad on delivering efficiencies and adding value to the business by creating new features for its games. This will, in turn, attract more consumers and generate more revenue for the business. Thanks to the ability to deploy instances on demand, the business has reduced the infrastructure costs of running that conversation service by about twenty%.
"Google Compute Engine has enabled us to make the best apply of our human capital and reduce our server costs, while providing a strong, stable chat characteristic that enables players to communicate with each other," says Chao. "In addition, Google Deject Translation API has enabled the states to serve our game to users all over the world without having to consider restrictions in certain markets due to advice problems. This is how Google has helped our company achieve its business organization goals."
Well-nigh ELEX
Founded in 2008, ELEX publishes and generates revenue from popular mobile games. The business has more than 500 employees in its Beijing headquarters and in offices in Hefei, Shanghai, Hong Kong, Taiwan, and São Paulo in Brazil.
Industries: Media & Entertainment
Location: Mainland china
Source: https://cloud.google.com/customers/elex
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